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United we brand: how to create a cohesive brand that's seen, heard, and remembered

"Moser, Mike"

"United we brand: how to create a cohesive brand that's seen, heard, and remembered" - Boston Harvard Business School Press 2003 - 165p.

ISBN: 9781578517985

Subjects--Topical Terms:
Brand name products

Dewey Class. No.: 658.827 MOS

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