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Mass affluence: seven new rules of marketing to today's consumer / by Paul Nunes and Brian Johnson

"Nunes, Paul"

Mass affluence: seven new rules of marketing to today's consumer / by Paul Nunes and Brian Johnson - Boston Harvard Business School Press 2004 - 269p.

ISBN: 9781591391968

Subjects--Topical Terms:
Marketing-United States

Dewey Class. No.: 658.8 NUN

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