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Marketing moves : a new approach to profits, growth, and renewal / by Philip Kotler, Dipak C. Jain and Suvit Maesincee

"Kotler, Philip"

"Marketing moves : a new approach to profits, growth, and renewal / by Philip Kotler, Dipak C. Jain and Suvit Maesincee" - Boston Harvard Business School Press 2002 - 191p.

ISBN: 9781578516001

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 KOT

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