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Infinite asset: managing brands to build new value / by Sam Hill and Chris Lederer

"Hill, Sam"

Infinite asset: managing brands to build new value / by Sam Hill and Chris Lederer - Boston Harvard Business School Press 2011 - 238p.

ISBN: 9781578512492

Subjects--Topical Terms:
Brand name products-Management

Dewey Class. No.: 658.827 HIL

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