Concurrent marketing: integrating product, sales and service
"Cespedes, Frank V."
"Concurrent marketing: integrating product, sales and service" - Boston Harvard Business School Press 1995 - 307p.
978087584442
Marketing-Management
658.8 CES
"Concurrent marketing: integrating product, sales and service" - Boston Harvard Business School Press 1995 - 307p.
978087584442
Marketing-Management
658.8 CES