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Authenticity: what consumers really want / by James H. Gilmore and B. Joseph Pine

"Gilmore, James H."

Authenticity: what consumers really want / by James H. Gilmore and B. Joseph Pine - Boston Harvard Business School Press 2007 - 299p.

ISBN: 9781591391456

Subjects--Topical Terms:
Product management

Dewey Class. No.: 658.8343 GIL

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