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999 _c83549
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020 _a9780820486680
082 _a302.23 MED
100 _a"Macedo, Donaldo (ed.)"
245 0 _aMedia literacy
260 _aNew York
260 _bPeter Lang
260 _c2007
300 _a710p.
365 _dUSD
520 _aMedia Literacy: A Reader produces a critical understanding of media culture designed to help students develop the ability to interpret media as well as understand the ways they themselves consume and affectively (emotionally) invest in media. Such an appreciation encourages both critical thinking and self-analysis, as students begin to realize that everyday decisions are not necessarily made freely and rationally. While we strongly believe that humans exercise agency, we understand that there are social, cultural, and political forces that affect agency. In this context our conception of media literacy analyzes the ways our everyday decisions are encoded and inscribed by emotional and bodily commitments relating to the production of desire and mood, all of which leads, in Noam Chomsky's famous phrase, to the «manufacture of consent.» These complex pedagogical and ideological issues demand rigorous skills including questioning, analyzing, interpreting, and meaning-making.
650 _aMedia literacy
942 _cB
_2ddc