000			01667nam a2200205Ia 4500
999			_c82522 _d82522
005			20220609193707.0
008			200204s9999 xx 000 0 und d
020			_a9780415403092
082			_a338.0951 LIU
100			_aLiu, Hong.
245		0	_aChinese business : landscapes and strategies
260			_aLondon
260			_bRoutledge
260			_c2009
300			_a206 p.
365			_dPND
520			_aChina has been the fastest growing economy in the world over the past twenty years, and its influence in the global economic and political arena is becoming increasingly stronger; it is expected that China will soon become the second largest trading nation in the world. Other books cover only part of this growing picture, and the analysis and understanding of Chinese enterprises and competitors has been lacking until now. This key book provides a comprehensive, practical guide to business in China, featuring both theoretical/academic and practical perspectives. With a strong focus on the ways in which language, traditional thought and stratagem culture influence how Chinese do business, this book offers a complete view of industry structures and the competitive landscape, thus providing a framework for Western companies to develop successful business and marketing strategies. Broad-ranging and informative, Chinese Business: Landscapes and Strategies can be used as a textbook for undergraduates and postgraduates at business schools, as well as a reference book for those on senior executive programmes and for consultation on particular aspects of business in China.
650			_aBusiness enterprises-China
942			_cB _2ddc