000			01314nam a2200217Ia 4500
999			_c81850 _d81850
005			20220418194644.0
008			200204s9999 xx 000 0 und d
020			_a9780755318360
082			_a330.9 SIR
100			_aSirkin, Harold. L.
245		0	_aGlobality : competing with everyone from everywhere for everything
260			_aUnited State
260			_bBusiness plus
260			_c2008
300			_a292 p.
365			_b 595.00
365			_dRS
520			_aGlobality is very different from globalization, which primarily involves large western corporations expanding their operations and moving aggressively into new overseas markets. Globality radically defines a 'post-globalization' world, where companies from India, China, Russia, eastern Europe, Brazil and Mexico are expanding beyond their home base, entering and building new markets, creating whole industries, and competing for customers, resources, market share and attention. In short, the tide has turned. As a result, western companies need to understand these emerging new businesses and the economies they come from in order to stay ahead and stay alive. Globality is a stunning clarion call that provides a whole new view of how business will be conducted for years to come.
650			_aGlobalization
942			_cB _2ddc