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999 _c81671
_d81671
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020 _a9780071259521
082 _a338.04 HIS 7th ed
100 _aHisrich, Robert D.
245 0 _aEntrepreneurship
250 _a7th ed.
260 _aBoston
260 _bMcGraw Hill
260 _c2008
300 _a648 p.
365 _dUSD
520 _a"Entrepreneurship", by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts. The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today's entrepreneurial challenges. From Bob Hisrich's expertise in global entrepreneurship to Mike Peter's background as a both a real-life entrepreneur and academic to Dean Shepherd's current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
650 _aEntrepreneurship
700 _aPeters, Michael P.
700 _aShepherd, Dean A.
942 _cB
_2ddc