| 000 | 01191nam a2200217Ia 4500 | ||
|---|---|---|---|
| 999 |
_c78543 _d78543 |
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| 005 | 20220106205139.0 | ||
| 008 | 200204s9999 xx 000 0 und d | ||
| 020 | _a9780324320237 | ||
| 082 | _a302.3 QUE | ||
| 100 | _aQuelch, John A. | ||
| 245 | 0 |
_aNew global brands _bManaging Non-Government Organizations in the 21st Century |
|
| 260 | _aAustralia | ||
| 260 | _bThomson | ||
| 260 | _c2006 | ||
| 300 | _a324p. | ||
| 365 | _dPND | ||
| 520 | _aWhether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without Borders and others have to employ marketing and branding techniques the same as any other organization. THE NEW GLOBAL BRANDS: MANAGING NON-GOVERNMENT ORGANIZATIONS IN THE 21ST CENTURY takes you inside the process and explains the process of establishing brand identity, identifying the organizational mission, communicating brand meaning, and leveraging brand values in new and exciting ways. Full of study tools, this textbook can make a positive impact on your performance in class as well. | ||
| 650 | _aNon Governmental Organisations | ||
| 700 | _aKylander,Nathalie Laidler | ||
| 942 |
_cB _2ddc |
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