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020 _a9788131501269
082 _a330.024 HIR
100 _aHirschey, Mark
245 0 _aEconomics for managers
260 _aLondon
260 _bThomson South - Western
260 _c2006
300 _a745 p.
365 _b 395.00
365 _dRS
520 _aThe Eleventh Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, calculus-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role that economic analysis plays in that process are emphasized throughout. This major revision is designed to maximize accessibility for a student audience with little or no background in economics, and no previous training in calculus.
650 _aManagerial - Economics
942 _cB
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