000			01500nam a2200217Ia 4500
999			_c77978 _d77978
005			20220630181311.0
008			200204s9999 xx 000 0 und d
020			_a9780521862783
082			_a338.9 RAI
100			_aRainey, David L.
245		0	_aSustainable business development
260			_aCambridge
260			_bCambridge University Press
260			_c2006
300			_a735 p.
365			_b 85.00
365			_dRS
520			_aIn a turbulent business environment, leaders must begin to think more broadly about what a corporation is and how it can create a richer future. With the globalisation of the world's economies, the intensification of competition, and quantum leaps in technological development, the insular and static strategic thinking of many global corporations has become inadequate for understanding the business environment and determining strategic direction. This 2006 book provides comprehensive and practical analysis of what sustainable business development (SBD) is and how companies can use it to make a significant difference. Case studies of companies in the US, Europe, the Pacific Rim and South America demonstrate that achieving innovation and integration depends on a comprehensive understanding of all of the forces which drive change and responding to them with fresh ways of strategic thinking. It is compulsory reading for MBA students and executives as well as professional readers.
650			_aEconomic development
942			_cB _2ddc