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020 _a9780415272896
082 _a330.024658 FIS
100 _aFisher, Timothy C. G.
245 0 _aManagerial economics : a game theoretic approach
260 _aLondon
260 _bRoutledge
260 _c2005
300 _a329 p.
365 _b 495.00
365 _dRS
520 _aThis book can be used as a way of introducing business and management students to economic concepts as well as providing economics students with a clear grasp of how to use the skills they will need in the world of business. Topics covered include: *product differentiation *price discrimination *hiring and training workers *labor-management relations *international trade A host of key features are employed to add colour to the text including case studies, examples and discussion questions. Scenarios presented centre upon a diverse range of subjects and firms including Eurostar, NHL hockey equipment, Chevrolet, Philips and pension plans.
650 _aManagerial economics
942 _cB
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