000			01233nam a2200241Ia 4500
999			_c75273 _d75273
005			20220130163102.0
008			200204s9999 xx 000 0 und d
020			_a9781403968821
082			_a305.30112 SAL
100			_aSalzman, Marian
245		0	_aFuture of men
260			_aNew York
260			_bPalgrave
260			_c2005
300			_a242p.
365			_b 14.99
365			_dRS
520			_aFrom the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next show how the role of men has evolved and what it means for business and our culture. This is a revealing exploration of a market in flux--comprising half the population of the world--men. The authors show that the new definition of male is a result of complex social, biological, and economic influences that will revolutionize how we define and reach the "new" male market. * From the team that created the buzz around the word "metrosexual" * Businesses--from automobiles to cosmetics--are implicated in this change * The flipside of Faith Popcorn's EVEolution
650			_amen-Social condions-21st century
700			_aMatathia, Ira
700			_aO'Reilly, Ann
942			_cB _2ddc