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999			_c71438 _d71438
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008			200204s9999 xx 000 0 und d
020			_a9798178085301
082			_a330.024 PET 4th ed.
100			_aPetersen, H Craig
245		0	_aManagerial economics
250			_a4th ed.
260			_aDelhi
260			_bPearson Education
260			_c2003
300			_a672 p.
365			_b 250.00
365			_dRS
520			_aMANAGERIAL ECONOMICS, Fourth Edition, has been thoroughly updated and revised to reflect the complex business environment within which today's managers make decisions. Painstaking actions have been taken to ensure the accuracy, currency, and relevancy of the new edition. Professors Petersen and Lewis provides students with a complete introduction to the basic principles of microeconomics while demonstrating how application of economic theory can improve management decision making. This approach involves first introducing the basic concepts of managerial economics and then using the princi ples to analyze decisions faced by managers. Numerous case studies and solved problems are included throughout the book to highlight the application of important principles. Key changes in the Fourth Edition include: increased emphasis on the maximization of shareholders value. new material on the principal-agent problem. a new section on managing risk, including insurance, diversification. and heading. new coverage of topics such as factor productivity, stages of production, and contestable markets. each of the eight sections in the text now conclude with an integrating case study problem. TOOLS software is available in a Windows format (downloadable from www.prenhall.com/petersen) and is tied to problems in the text. It contains routines for time value of money, multiple regression, statistics of a probability distribution, trend projection. input/output projections, linear programming, cost-benefit analysis and other quantitative techniques.
650			_aManagerial economics
942			_cB _2ddc