000			01363nam a2200193Ia 4500
999			_c69918 _d69918
005			20220609150439.0
008			200204s9999 xx 000 0 und d
020			_a815333749
082			_a338.76920952 BAS
100			_a"Basu,Shankar"
245		0	_aCorporate purpose
260			_aLondon
260			_bGarland Publishing
260			_c1999
300			_a317p.
520			_aOriginally published in 1999 after a decade of research and extensive interviews with some of Toyota's top executives, this book examines organizational purpose: what it is, how it is crafted, how does it relate to strategy and objectives and how does it relate to decisions and actions that ultimately produce organizational results. The author explains why Toyoto Motor Corporation was selected to study corporate purpose and examines the various factors that influence purpose. An overview is given of Toyota in the 1990s and its operating environment, particularly outlining the importance of the Japanes motor industry to Japanese society. Operational objectives of Toyota are analyzed and research findings, data and analysis related to Toyota's purpose are presented and the implications described. In the appendix, the detail of the research methodology of this study is included.
650			_aAutomobile industry and trade-Japan-management-case stud
942			_cB _2ddc