000 00496nam a2200169Ia 4500
008 200204s9999 xx 000 0 und d
020 _a9780814401040
082 _a658.8 AMA
100 _a"Congram, Carole A. (ed.)"
245 0 _aAMA handbook of marketing for the service industries / edited by Carole A. Congram
260 _aNew York
260 _b"AMACOM, American Management Association"
260 _c1991
300 _a588p.
650 _aService industries-Marketing
942 _cBK
999 _c49345
_d49345