000 | 00496nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 200204s9999 xx 000 0 und d | ||
020 | _a9780814401040 | ||
082 | _a658.8 AMA | ||
100 | _a"Congram, Carole A. (ed.)" | ||
245 | 0 | _aAMA handbook of marketing for the service industries / edited by Carole A. Congram | |
260 | _aNew York | ||
260 | _b"AMACOM, American Management Association" | ||
260 | _c1991 | ||
300 | _a588p. | ||
650 | _aService industries-Marketing | ||
942 | _cBK | ||
999 |
_c49345 _d49345 |