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999 _c44243
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020 _a817099358X
082 _a302.23 AMB
100 _a"Ambekar (Yadav), J.B."
245 0 _aCommunication and rural development : a village of North Karnataka
260 _aNew Delhi
260 _bMittal.
260 _c1992
300 _a168 p.
520 _aDevelopment is a social anthropological holistic study of the existing media of communication-traditional as well as modern-and of their role in rural development. A village Pothnal in Manvi Taluka, Raichur district, Karnataka was studied for more than a year during 1975-76. A re-study was made in 1988 in order to assess the nature of changes that have taken place in the village. Rural development which includes dissemination of ideas and technology in agriculture, health, hygiene, family welfare, etc., from sources outside as well as within the village has been studied through the communication approach and within the socio-economic and cultural context of the village. The author has put forth an integrated approach to rural development which takes into account components like technological, economic, socio cultural and ecological. Being an inter-disciplinary area. It is likely to attract sociologists and anthropologists, political scientists, ecologists. social workers, and rural management scientists, planners and administrators.
650 _aCommunication
942 _cB
_2ddc