| 000 | 01165nam a2200181Ia 4500 | ||
|---|---|---|---|
| 999 |
_c4394 _d4394 |
||
| 005 | 20220114205426.0 | ||
| 008 | 200202s9999 xx 000 0 und d | ||
| 082 | _a302.2 KUP | ||
| 100 | _a"Kuppuswamy, B" | ||
| 245 | 0 | _aCommunication and social development in India | |
| 260 | _aDelhi | ||
| 260 | _bSterling Publishers | ||
| 260 | _c1976 | ||
| 300 | _a364p. | ||
| 520 | _aThe tremendous increase in the technical facilities of commu nication in recent times, in the press, the movie, the radio and the television, has brought new problems and new possibilities in the area of collective behaviour. These mass media of com munication enable the State and its leaders to reach people in the remote corners of the country. They break down the barriers and bring ever larger numbers in the country within the range of cultural stimulation. The movie, the radio and the television open up avenues of social education undreamt of at the beginning of twentieth century. But it also gives the politi cal propagandist and the advertiser and salesman unique opportunities to make people accept their thoughts and goods. | ||
| 650 | _aCommunication | ||
| 942 |
_cB _2ddc |
||