000			01668nam a2200193Ia 4500
999			_c43412 _d43412
005			20220114225118.0
008			200204s9999 xx 000 0 und d
020			_a818544515X
082			_a302.2 Ran
100			_a"Rani, Seema."
245		0	_aCommunication and rural women.
260			_aNew Delhi
260			_bManak.
260			_c1991
300			_a148 p.
520			_aCommunication is an important key to the process of social and cultural transformation. It plays a vital role in the diffusion of knowledge and new technologies. But in Indian Rural Society the process of development is very slow due to ineffective communi cation with rural masses. The high rate of illiteracy, customs, traditions and other prevailing constraints do not help the communication process. The role of rural women in all sectors of rural society cannot be undermined. For rural women the relationship between home manage ment and farm management are inse parable. The traditional structure of rural society puts several inhinderances in the communication process of rural women. Therefore, modern scientific information for home and farm managements is limited to folk women. Primarily the present communication structure is male oriented and the women are neglected from its arena. Therefore, present study aims to study the communication process, making the women as focal point in rural society. In this empirical work a profile characteristics of rural women were drawn; information sources have been studied; home and farm messages were analysed with the aim to measure effective communication to rural women.
650			_aCommunication
942			_cB _2ddc