000			02076nam a2200193Ia 4500
999			_c42957 _d42957
005			20220530160307.0
008			200204s9999 xx 000 0 und d
020			_a6376657
082			_a337 OHM
100			_aOhmal, Kenichi.
245		4	_aThe borderless World : power and strategy in the interlinked economy.
260			_aLondon
260			_bFontana.
260			_c1991
300			_a272 p.
520			_aKenichi Ohmae's The Borderless World is a book that will change the way managers view the world and their businesses, and how they invent, commer cialize, and compete. It is the culmination of Ohmae's pioneering work on the increasing domi nance of consumers over companies and coun tries, and of the resultant melting away of national economic borders. On a political map, the boundaries between coun tries are as clear as ever. But on a competitive map-one showing the real flows of financial and industrial activity-those boundaries have largely disappeared. The central fact of business today, according to Ohmae, is the emergence of consumer sovereignty. Performance standards for products are now set in the global marketplace by those who buy products, not those who make them or regulate them. That means that managers need to rethink how they develop and commer cialize new products. It means that companies must be truly global, decentralized, and, more than ever, focused on what consumers really need. Only then should managers adjust their plans to take into account what their competitors are doing. Ohmae does more than develop this argu ment: he provides, in detail and with vivid exam ples, insights into how companies can win in the new global marketplace as "insiders" in countries, not as exporters to them. Ohmae has a message for governments as well: get out of the way. Don't try, through regulations or tariffs, to resist the new era in which every person in every developed country has an equal right to create and obtain and own the best products in the world.
650			_aInternational economic relations
942			_cB _2ddc