000			01128nam a2200205Ia 4500
999			_c42892 _d42892
005			20220608214511.0
008			200204s9999 xx 000 0 und d
020			_a63370476
082			_a338.7610040973 ROD
100			_a"Rodgers,"
245		0	_aIBM way
245		0	_nIBM way
260			_aNew Delhi
260			_bUBS
260			_c1986
300			_a235p.
520			_aIBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
650			_aInternational business Machines Corporation
942			_cB _2ddc