000 01128nam a2200205Ia 4500
999 _c42892
_d42892
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008 200204s9999 xx 000 0 und d
020 _a63370476
082 _a338.7610040973 ROD
100 _a"Rodgers,"
245 0 _aIBM way
245 0 _nIBM way
260 _aNew Delhi
260 _bUBS
260 _c1986
300 _a235p.
520 _aIBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
650 _aInternational business Machines Corporation
942 _cB
_2ddc