000 | 01128nam a2200205Ia 4500 | ||
---|---|---|---|
999 |
_c42892 _d42892 |
||
005 | 20220608214511.0 | ||
008 | 200204s9999 xx 000 0 und d | ||
020 | _a63370476 | ||
082 | _a338.7610040973 ROD | ||
100 | _a"Rodgers," | ||
245 | 0 | _aIBM way | |
245 | 0 | _nIBM way | |
260 | _aNew Delhi | ||
260 | _bUBS | ||
260 | _c1986 | ||
300 | _a235p. | ||
520 | _aIBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization. How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an exposé, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could. | ||
650 | _aInternational business Machines Corporation | ||
942 |
_cB _2ddc |