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082 _a303.375 Doo
100 _a"Doob, Leonard.W."
245 0 _aPropaganda
_bits psychology and technique
260 _aNew York
260 _bHenry Holt
260 _c1935
300 _a424p.
520 _aIn this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful.
650 _aSocial science
942 _cB
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