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008 | 200202s9999 xx 000 0 und d | ||
082 | _a303.375 Doo | ||
100 | _a"Doob, Leonard.W." | ||
245 | 0 |
_aPropaganda _bits psychology and technique |
|
260 | _aNew York | ||
260 | _bHenry Holt | ||
260 | _c1935 | ||
300 | _a424p. | ||
520 | _aIn this interesting refreshingly objective, and often brilliant treatment of propaganda, Dr. Dobb elevates current discussion of the subject to a new level of psychological precision. The primary aim is to "enable the reader to grasp propaganda in such a way that he will be able to understand the phenomenon in all its various manifestations." This is done by translating propaganda practices into a set of eight principles with twenty eight corollaries. The approach is definitely empirical and not experimental. The conclusions are obviously based on such evidences of pressure-group activity as are revealed in recent periodical accounts of the Communist party, the Lords day Alliance, the New York Society for the Suppression of Vice; the Nazis munitions makers, and peace societies. The result is a frame of reference as, novel as it is useful. | ||
650 | _aSocial science | ||
942 |
_cB _2ddc |