000 00705nam a2200205Ia 4500
999 _c39461
_d39461
005 20220527153907.0
008 200202s9999 xx 000 0 und d
020 _a76783017955
082 _a338.70973 ENR
100 _a"Enrico, Roger"
245 0 _aOther guy blinked
245 0 _nIB
260 _aNew York
260 _bBantam
260 _c1986
300 _a280p.
520 _aThe inside story of the recent business war from the president of the company that shook the foundations of the way American corporations merchandise their products by forcing Coke into the biggest marketing blunder of the century
650 _a"Associations, Institutions etc, United states"
942 _cB
_2ddc