000			01316nam a2200193Ia 4500
999			_c38542 _d38542
005			20220609155921.0
008			200202s9999 xx 000 0 und d
020			_a8185199280
082			_a338.10688 RAJ
100			_aRaja Gopal
245		0	_aMicro-level planning for agricultural marketing
260			_aDelhi
260			_bRenaissance publisher
260			_c1988
300			_a228p.
520			_aThe book reviews the models of agricultural marketing developed in capitalistic and peasant-oriented countries and their implica tions thereof. At the same time, the discussion in the book presents a strategic approach of planning of factors involved in production and marketing of farm products such as credit supply, input supply, transport, storage and warehousing, market information. The models of organisation and management of above factors have been derived with reference to Indian agricultural economy. The book is divided into ten chapters supported adequately by charts, diagrams and select bib liography. The models presented in the book can well be taken by the planners for the development by agricultural marketing. The book provides a wide platform for formulating the need based strategy for agricultural marketing development.
650			_aFarm produce -marketing
942			_cB _2ddc