000			01402nam a2200181Ia 4500
999			_c36622 _d36622
005			20220526170553.0
008			200202s9999 xx 000 0 und d
020			_a876921160
082			_a338.7 DEA
100			_a"Dean , Joel"
245		0	_aManagerial economics
260			_aNew Delhi
260			_bPrentice- Hall
260			_c1987
300			_a621p.
520			_aThe purpose of this book is to show how economic analysis can be used in formulating business policies. The book draws upon economic analysis for the concepts of demand, cost, profit, competition and so on, that are appropriate for the development, of an economic approach to executive decisions. Although the text is preoccupied with concepts rather than detailed techniques of estimation, it concentrates on those concepts that can be measured and applied to management problems. The book does not attempt to cover all aspects of either management or economics: it deals with those phases of enterprise economics that are particularly useful to the management of a large industrial corporation. The author’s endeavour successfully bridges the gap between the problems of logic that intrigue economic theorists and the problems of policies that plague practical management needs in order to give executive access to the practical contributions that economic thinking can make to top-management policies.
942			_cB _2ddc