000			01564nam a22001697a 4500
003			0
005			20260602130927.0
020			_a9781781256176
082			_a658.4012 RUM
100			_aRumelt, Richard _920090
245			_aGood strategy, bad strategy
260			_aLondon _bProfile Books Ltd. _c2017
300			_a322p.
520			_aWhen Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mishmash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation and into an appropriate response – whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.
650			_aBusiness Management _920091
942			_cB
999			_c361289 _d361289