000 01234nam a22001937a 4500
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020 _a9789367190951
082 _a954 RAI
100 _aRai, Himanshu
_910383
245 _aBrand India Story of Bharat in a Changing World
260 _aNew Delhi
_bNational Book Trust
_c2025
300 _a124
520 _aProf. Himanshu Rai is a Professor and the Director of IIM Indore, and an alumnus of IIM Ahmedabad; he has been teaching PG and Doctoral students since 2005. He is an Indian management expert. He had a two-year stint as the Dean of MISB Bocconi India Campus of Bocconi, Milan and Professor at SDA Bocconi School of Management, Milan. His core area is Human Resource Management, wherein he focuses on Negotiation, Leadership, and Ethics. Prof. Varsha Jain is the AGK Chair Professor of marketing and Co-Chairperson of research and dissertation at the MICA, India. She is the deputy editor of the Journal of Consumer Behaviour and an Associate editor with Psychology and Marketing, the Journal of Consumer Marketing, and the Australasian Marketing Journal.
650 _aYoung India
_917090
650 _aEconomics and Politics
_917092
700 _aJain, Varsha
_917091
942 _cDB
999 _c360290
_d360290