000			01806nam a22001937a 4500
003			OSt
005			20260107112758.0
008			260107b |||||||| |||| 00| 0 eng d
020			_a9780143478201
040			_cAACR-II
082			_a650.1 IYE
100			_aIyer, Ravishankar _916924
245			_aStory rules: 31 timeless storytelling techniques to win at work
260			_aGurugram _bPenguin Random House _c2025
300			_a374 p.
520			_aWhen was the last time you faced a high-stakes communication moment? Perhaps it was a critical client proposal, a key quarterly business review, a fund-raising pitch, a boardroom briefing, or a townhall talk to thousands of expectant employees. In that moment, how did you do? Did you seize the moment and engage your audience with clarity, energy, and trust? Did you inspire, influence, and lead with impact when it mattered most? Or did your message get lost in dull statistics, technical jargon and abstract generalizations? And your audience left bored, confused, or unmoved . . . If your answer was closer to the latter, this book is for you. Story Rules provides 31 timeless storytelling techniques to help you: - Be clear: Sharpen your messages, narratives, and visuals - Be memorable: Capture attention with novelty, curiosity, relatability and vivid ‘show-don’t-tell’ examples - Be inspiring: Connect emotionally and show relevance - Be trusted: Establish common ground, showcase competence, and demonstrate integrity Packed with over 300 compelling real-life examples from the world of business and beyond, this practical guide shows how successful leaders seize crucial communication moments―and win. And now, it’s your turn. Make your story rule.
650			_aManagement & Public Relations _916925
942			_2ddc _cB
999			_c360205 _d360205