000			01884nam a22002057a 4500
003			OSt
005			20251215160307.0
008			251215b |||||||| |||| 00| 0 eng d
020			_a9780143423348
040			_cAACR-II
082			_a338.70954 BHA
100			_aBhat, Harish _98404
245			_aTatalog: eight modern stories from a timeless institution
260			_aGurugram _bPenguin Random House _c2022
300			_a200 p.
520			_aTATA, is a name recognised by almost every Indian. Tatalog: Eight Modern Stories from A Timeless Institution provides readers with an insider glimpse of the challenges faced by the TATA companies and how they rose above it all and carved a name for themselves. The book vividly brings forth never-before-heard-of, actual cases faced by TATA companies, which have a strong presence in steel, automobiles, IT, beverages and groceries to name a few. Tata's professional standards meet international norms and they are known for their path breaking innovation, be it the launch of the Indica, India's first indigenously manufactured car or the launch of Tanishq, which radically changed the Indian gold and diamond jewellery market. The book also narrates the issues faced by Tata Sons in a recessionary market and how they maintained their service without losing sight of their goals. An insight into how Tata acquired Tetley is also narrated in the book. The journey of the Tata companies was not smooth, yet they focussed on their vision. They strived for excellence, always maintaining that they were not perfect. Tata is a name that followed certain principles, valuing them the most. Tatalog: Eight Modern Stories from A Timeless Institution was published by Penguin Books Limited in 2014. It is available in paperback.
650			_aBusiness enterprises _916579
700			_aGopalakrishnan, R. (Fwd.) _916580
942			_2ddc _cB
999			_c360068 _d360068