000			01466nam a22002057a 4500
003			OSt
005			20250830171234.0
008			250830b |||||||| |||| 00| 0 eng d
020			_a9789390166824
040			_cAACR-II
082			_a658.11 STA
100			_aEdited by Ramesh, M. Anil _913810
245			_aStart-up marketing strategies
260			_aMumbai _bJaico Publishing House _c2022
300			_a240 p.
520			_a11 Real-Life Cases of Indian Start-Ups Analyse real-life marketing challenges faced by start-ups from across the marketing mix of product, price, place and promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including health tech, fintech, media and entertainment, and fast-moving consumer goods (FMCG). Each case investigates the dilemmas faced by start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them.
650			_aStartups and Entrepreneurship _913811
650			_aDigital Marketing _913812
942			_2ddc _cB
999			_c359249 _d359249