000			01716nam a22002417a 4500
003			OSt
005			20241116104659.0
008			241116b |||||||| |||| 00| 0 eng d
020			_a9781009423984
040			_cAACR-II
082			_a321.8 SHA
100			_aSharma, Amogh Dhar _97496
245			_aBackstage of democracy: India's election campaigns and the people who manage them
260			_aNew York _bCambridge University Press _c2024
300			_a358p.
520			_aOver the last decade, election campaigns in India have undergone a dramatic shift. Political parties increasingly rely on political consulting firms, social media volunteers, pollsters, data-driven insights, and hashtag wars to mobilize voters. What is driving these changes in the landscape of electioneering? The Backstage of Democracy takes readers to the hidden arena of strategizing and deliberations that takes place between politicians and a new cabal of political professionals as they organize election campaigns in India. The book argues that this change is not reducible to a story of technological innovations alone. Rather, it is indicative of a new political culture where ideas of political expertise, the distribution of power within parties, and citizens' attitudes towards political participation have undergone a profound change. Marshalling an eclectic range of data sources, the book breaks new ground on how we understand the workings of India's electoral and party politics.
600			_aGovernance Sector _97497
650			_aPolitical Science _97498
650			_aGovernment and Governance _97499
650			_aDemocratic Government _97500
650			_aPepole and Election Compaigns _97501
942			_2ddc _cB
999			_c357217 _d357217