000			02153nam a2200217Ia 4500
999			_c35635 _d35635
005			20220120161426.0
008			200202s9999 xx 000 0 und d
020			_a8170760194
082			_a302.23 BHA
100			_a"Bhagat, Rekha"
245		0	_aMass media and farm women / by Rekha Bhagat and P. N. Mathur
250			_a1st ed.
260			_aNew Delhi
260			_bIntellectual Pub.
260			_c1989
300			_a103p.
520			_aThe relationship between mass media and farm women has been given scanty attention in the past Conse quently, research data on rural women as such, specially in the context of mass media are not easily available The insignificant attention paid to rural women in the context of mass media is mainly because of less importance attached to farm women and lack of realization to treat them as a special category of audience. The erroneous impression about low media exposure of farm women was also partly re sponsible for this situation. This book highlights the impact of mass media on farm women and serves as an indicator of developments yet to take place in the Indian villages. 102.23 3ha Data on different demographic char acteristics of farm women are well brought out in the chapters on profile of Rural Women and would be of im mense use to those working for them. The book also gives detailed informa tion about important mass media chan nels such as Radio, T.V., Print media and Films with special emphasis on their relevance to farm women. Their programme preferences and perceived impact has been clearly brought out. A chapter has been exclusively de voted to social issues important in the context of farm women on which is frequent mass media coverage How far media have been successful in shaping favourable opinions on these issues can be seen from this chapter The book tries to bring out important details about mass media and rele vance to rural women. It can be of immense use to media planners, home scientists, extension experts, sociolog ists and others working for the cause of women's development
650			_aMass Media
700			_aMathur, P. N.
942			_cB _2ddc