000			01449nam a22002417a 4500
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020			_a9789353168315
040			_cAACR-II
082			_a658.514 SCH
100			_aSchilling, Melissa A. _93057
245			_aStrategic management of technological innovation
250			_a6th. ed.
260			_aChennai _bMcGraw Hill education _c2023
300			_a365 p.
520			_aThis Strategic Management of Technological Innovation, Sixth Edition is written for courses that may be called strategic management of technology and innovation, technology strategy, technology innovation, technology management, or for specialized new product development courses that focus on technology. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation.1.Complete Coverage for Both Business and Engineering Students2.New Short Cases and New Indian Cases3.Cases, Data, and Examples from around the World4.More Comprehensive Coverage and Focus on Current Innovation Trends
600			_aTechnology Sector _93058
650			_aTechnological Innovation _93059
650			_aTechnology management _93060
700			_aShankar, Ravi _93061
942			_2ddc _cB
999			_c355661 _d355661