000			02082nam a22002057a 4500
999			_c346239 _d346239
003			0
005			20220407215311.0
020			_a9780367441975
082			_a004.068 MAN
100			_aHinterhuber, Andreas (ed.)
245			_aManaging digital transformation : understanding the strategic process _cby Andreas Hinterhuber, Tiziano Vescovi and Francesca Checchinato
260			_aLondon _bRoutledge _c2021.
300			_a282 p.
520			_aThis book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.
650			_aTechnological innovations--Management
650			_aInformation technology--Management
700			_aChecchinato, Francesca (ed.)
700			_aVescovi, Tiziano (ed.)
942			_cB