000			01679nam a22001817a 4500
999			_c344715 _d344715
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005			20211227222535.0
020			_a9780749474720
082			_a302.23 _bTAY
100			_aTaylor, Robert
245			_aMedia Interview Techniques: a complete guide to media training
260			_aLondon _bKogan Page Limited _c2016
300			_a210
520			_aNever has media training been more relevant, or in-demand. Confidently deliver a key message, even in crisis conditions, and represent yourself or your organization using this unique collection of models and techniques. Featuring insightful anecdotes of interviews from the likes of George W. Bush, HRH Prince Philip, and more, this is a must-read for any PR executive, press officer or communications professional. Any individual preparing for an interview with the media, however practised or well-rehearsed they are, worries about failing to convey the essential points, or encountering that awkward question in the glare of public scrutiny. As media channels multiply by the day, offering ever more opportunities for exposure, so they also present a growing probability of finding oneself in front of the camera, webcam, or microphone in a make-or-break encounter where every word, gesture or expression counts. Media Interview Techniques is the authoritative guide to giving successful media interviews, combining the author's own unique models and techniques with a survey of published research and influential opinion, to help the reader prepare for any occasion when called upon to represent an organization publicly.
650			_aPublic relations
650			_aInterviewing in mass media
942			_cB