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003 OSt
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008 151113t20162016nyu b 001 0 eng
010 _a 2015043832
020 _a9781250074300 (hardcover)
020 _a1250074304 (hardcover)
020 _z9781466885950 (e-book)
040 _c0
082 0 0 _a338.1
_bLUS
100 1 _aLusk, Jayson
245 1 0 _aUnnaturally delicious :
_bhow science and technology are serving up super foods to save the world /
_cJayson Lusk.
250 _aFirst edition.
264 1 _aNew York :
_bSt. Martin's Press,
_c2016
300 _a246 p.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references (pages 213-214) and index.
520 _aThe food discussion in America can be quite pessimistic. With high obesity rates, diabetes, climate change, chemical use, water contamination, and farm animal abuse, it would seem that there wasn't very much room for a positive perspective. The fear that there just isn't enough food has expanded to new areas of concern about water availability, rising health care costs, and dying bees. In Unnaturally Delicious, Lusk makes room for optimism by writing the story of the changing food system, suggesting that technology and agriculture can work together in a healthy and innovative way to help solve the world's largest food issues and improve the farming system as we know it. This is the story of the innovators and innovations shaping the future of food. You’ll meet an ex-farmer entrepreneur whose software is now being used all over the world to help farmers increase yields and reduce nutrient runoff and egg producers who’ve created new hen housing systems that improve animal welfare at an affordable price. There are scientists growing meat in the lab. Without the cow. College students are coaxing bacteria to signal food quality and fight obesity. Nutrient enhanced rice and sweet potatoes are aiming to solve malnutrition in the developing world. Geneticists are creating new wheat varieties that allow farmers sustainably grow more with less. And, we’ll learn how to get fresh, tasty, 3D printed food at the touch of a button, perhaps even delivered to us by a robotic chef. Innovation is the American way. Thomas Jefferson, George Washington Carver, and John Harvey Kellogg were food and agricultural entrepreneurs. Their delicious innovations led to new healthy, tasty, convenient, and environmentally friendly food. The creations were unnaturally delicious. Unnatural because the foods and practices they fashioned were man-made solutions to natural and man-made problems. Now the world is filled with new challenges changing the way we think about food. Who are the scientists, entrepreneurs, and progressive farmers who meet these challenges and search for solutions? Unnaturally Delicious has the answers.
650 0 _aAgricultural innovations.
650 0 _aFood industry and trade
_xTechnological innovations.
650 0 _aFood supply.
650 0 _aGenetically modified foods.
906 _a7
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_corignew
_d1
_eecip
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