000			01495nam a22001937a 4500
999			_c343924 _d343924
003			0
005			20210314111048.0
020			_a9780241184837
082			_a658.575 _bEYA
100			_aEyal, Nir
245			_aHooked : how to build habit-forming products
260			_aGurgaon _bPenguin Random House _c2019
300			_a246
520			_aHow do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the "Hook Model" -- a four steps process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back over and over again, without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a startup founder – not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to understand how products influence our behavior.
650			_aConsumer behavior
650			_aNew products--Management
700			_aHoover, Ryan
942			_cB