| 000 | 01334nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c343580 _d343580 |
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| 003 | 0 | ||
| 005 | 20201207051101.0 | ||
| 020 | _a9781108455800 | ||
| 082 | _a355.02 MOO | ||
| 100 | _aMoon, Hwy-Chang | ||
| 245 |
_aArt of strategy _bSun Tzu, Michael Porter, and beyond |
||
| 260 |
_aNew Delhi _bCambridge _c2018 |
||
| 300 | _a315p. | ||
| 520 | _aWhen it comes to strategy, how should we define victory? For centuries, Eastern and Western thinkers have grappled with this question, offering different answers. What can we learn from this difference? In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This unlikely combination of thinking suggests an innovative extension of our understanding and practice of strategy, which will appeal to scholars, students, practitioners and general readers with an interest in strategy. By aligning the perspectives of these two great thinkers, Moon argues that true winning is about maximizing and optimizing overall value for all engaged stakeholders, and this requires a more efficient approach to strategy. | ||
| 650 | _aMilitary art and science | ||
| 650 | _aStrategic planning | ||
| 650 | _aTzu, Sun | ||
| 650 | _aPorter, Michael | ||
| 942 | _cB | ||