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999 _c31163
_d31163
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020 _a9.78043E+12
082 _aIB 338.04 DRU
100 _aDrucker, Peter F.
245 0 _aInnovation and enterpreneurship: practice and principles
245 0 _nIB
260 _aLondon
260 _bHeinemann
260 _c1985
300 _a258 p.
520 _aPeter Drucker has organized his book into three main parts or aspects of innovation and entrepreneurship: Practice of Innovation (including the sources, i.e. unexpected; industry and market structure; demographics; changes in perception; new knowledge; the bright idea); Practice of Entrepreneurship (entrepreneurial management; the entrepreneurial business; entrepreneurship in the service institution; the new venture); Entrepreneurial Strategies (ecological niches: changing values and characteristics). The book presents innovation and entrepreneurship as a practice and a discipline using the actions and behaviour of entrepreneurs to exemplify a point, a rule or warning, Innovation and entrepreneurship is represented as essentially purposeful, a task to be organized and as systematic work.
650 _aEnterpreneur
942 _cB
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