000			01701nam a2200193Ia 4500
999			_c27565 _d27565
005			20220609160404.0
008			200202s9999 xx 000 0 und d
020			_a8120401174
082			_a338.10688 ACH
100			_aAcharya, S.S.
245		0	_aAgricultural marketing in India / S.S. Acharya,N.L. Agarwal
260			_aNew Delhi
260			_bOxford and IBH Pub.
260			_c1987
300			_a381 p.
520			_aFor achieving the twin conflicting objectives of providing remunerative prices to farmers and at the same time ensuring supplies to consumers at reason able price, marketing system has to play a very crucial role. This necessitates an understanding of agricultural marketing mechanism, system and structure by all the sections of society. This book contains an incisive analysis of marketing functions, institutions, efficiency. costs and margins, government efforts in the improvement of agricultural marketing and market research. Although the main focus in the book is on the performance of India's agricultural marketing system, the methodology and policy implications are equally relevant to many other developing countries. The material has been presented in simple language and is supported with latest data, research findings and experience of extensive field visits. The book is a good textbook for undergraduate as well as postgraduate students of agriculture, economics and others appearing in competitive examinations with Agricultural Marketing as a subject. It is a good reference for policy. makers, planners and administrators connected with marketing of agricultural products and inputs.
650			_aAgricultural marketing India
942			_cB _2ddc