| 000 | 00963nam a2200181Ia 4500 | ||
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| 999 |
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| 005 | 20220127231955.0 | ||
| 008 | 200202s9999 xx 000 0 und d | ||
| 082 | _a302.23 Kum | ||
| 100 | _a"Kumar, Keval J." | ||
| 245 | 0 | _aMass communication in India. | |
| 260 | _aBombay | ||
| 260 | _bJaico Publication. | ||
| 260 | _c1981 | ||
| 300 | _a231p. | ||
| 520 | _aThe student of Mass Communication will find in this book the basic principles of Communication theory as well as an exhaustive analysis of the mass media in our country. It is a much needed and up-to-date look at mass communication in India, which includes sections on State-owned newspapers, the Press Commission, Frequency Modulation broadcasting, cable Television, Media Models in advertising, Group and Folk Media and This book is designed to help not only the student but also the person who wishes to assess the importance of mass media in India. | ||
| 650 | _aMass media | ||
| 942 |
_cB _2ddc |
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