000			01517nam a2200205Ia 4500
999			_c240427 _d240427
005			20211212143913.0
008			200213s9999 xx 000 0 und d
020			_a9781409467557
082			_a206 REL
100			_a"Usunier, Jean-Claude (ed.);Stolz, Jorg (ed.)"
245		0	_aReligions as Brands: new perspectives on the marketization of religion and sprituality/ edited by Jean-Claude Usunier and Jorg Stolz
260			_aSurrey
260			_bAshgate
260			_c2014
300			_a256p.
365			_dPND
520			_aDuring the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
650			_aReligion-Economic aspects
942			_cB _2ddc