000 00477nam a2200193Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781591397663
082 _a658.87 RAN
100 _a"Rangan, V. Kasturi"
245 0 _aTransformimg your go to market strategy
260 _aBoston
260 _bHarvard Business School Press
260 _c2006
300 _a289p.
365 _b9000
365 _dRS
650 _aMarketing channels-Management
942 _cB
999 _c233122
_d233122