000 00458nam a2200193Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781422101674
082 _a658.827 KUM
100 _a"Kumar, Nirmalya"
245 0 _aPrivate level strategy
260 _aBoston
260 _bHarvard Business School Press
260 _c2007
300 _a270p.
365 _b9000
365 _dRS
650 _aBrand name products-Marketing
942 _cB
999 _c233109
_d233109