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020 _a9780875848587
082 _a338.70973 WHI
100 _a"Whiteman, Marina"
245 0 _a"New World, new rules: the changing role of the American Corporation"
260 _aBoston
260 _bHarvard Business School Press
260 _c1999
300 _a261p.
365 _b9000
365 _dRS
520 _a"New World, New Rules" is a compelling chronicle of the American corporation's changing role, as well as a perceptive look at what these changes mean for both business and society.Throughout much of the twentieth century, the American corporation was looked to as a bedrock of stability and security, a benevolent institution whose power and influence was a trusted force in business and society alike. For better or worse, this corporation no longer exists. Intense competition, globalization, and economic flux have all profoundly altered corporate America's relationship with employees, shareholders, communities, government and society. Author Marina Whitman shares both the personal experiences and in-depth research from her distinguished career as a business leader, academic, government advisor, and influential corporate strategist. One of the first women appointed to a major corporate board, a former vice president at General Motors, and a former member of the President's Council of Economic Advisers, Whitman is currently a director of five major multinational corporations and a renowned scholar of economics and public policy. Here is the remarkable account of what she has observed during a period of unprecedented business upheaval.
650 _aCorporations-United States
942 _cB
_2ddc