000 00428nam a2200193Ia 4500
008 200208s9999 xx 000 0 und d
020 _a9781861970541
082 _a658.8 SHA
100 _a"Shaw, Robert"
245 0 _aImproving marketing effectiveness
260 _aLondon
260 _bProfile Books
260 _c2009
300 _a244p.
365 _b9000
365 _dRS
650 _aMarketing
942 _cB
999 _c231236
_d231236