000			01262nam a2200217Ia 4500
999			_c230615 _d230615
005			20220301160333.0
008			200208s9999 xx 000 0 und d
020			_a9781843548683
082			_a320 HAR
100			_aHarding, James
245		0	_aAlpha dogs : how political spin became a global business
260			_aLondon
260			_bAtlantic Books
260			_c2008
300			_a252p.
365			_b9000
365			_dRS
520			_aDavid Sawyer dreamed of a career as a film-maker; Scott Miller, the son of a shoe salesman, was a brilliant copywriter. Unlikely partners, together they became a political powerhouse. Directing democratic revolutions from the Philippines to Chile, steering a dozen presidents and prime ministers into office, and instilling the campaign ethic in corporate giants from Coca-Cola to Apple, the consultants of Sawyer-Miller were the Manhattan Project of spin politics. In this pulsating book, James Harding tells the story of a few men whose political savvy, entrepreneurial drive and sheer greed came to alter the landscape of global politics. Alpha Dogs charts the creation of a new style of political campaigning and its triumph across the world.
650			_aPolitics and business
942			_cB _2ddc