000			01704nam a2200241Ia 4500
999			_c229910 _d229910
005			20220212004502.0
008			200208s9999 xx 000 0 und d
020			_a9781412957892
082			_a306 GAN 4th ed
100			_aGannon, Martin J
245		0	_aUnderstanding global cultures: metaphorical journeys through 29 nations,clusters of nations,continents and diversity
250			_a4th ed.
260			_aNew Delhi
260			_bSage
260			_c2010
300			_a634p.
365			_b9000
365			_dRS
520			_a`In summary, this is a significant book . . . for a multitude of audiences, including scholars, practitioners, students, expatriates, travelers, and those who are simply interested in culture.... This book is also an ideal reference tool, since the metaphors are easy to remember yet rich in contextual value, and are presented in a logical structure for quick consultation. Overall, this book is enormously appealing, genuinely useful, and a worthy addition to any collection' - Thunderbird International Business Review (for the Third Edition) Authors Martin J Gannon and Rajinini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of a nation, clusters of nations, and even continents. The fully updated Fourth Edition continues to emphasize that metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. This new edition includes a new part structure, three completely new chapters, and major revisions to chapters on American football, Russian ballet, and the Israeli kibbutz.
650			_aCross-cultural studies
700			_aPillai,Rajnandini
942			_cB _2ddc